Social Media: It’s Bigger Than Both of Us

By Marilynne Rudick on June 30, 2011

Are you old enough to remember Milton Berle’s TV comedy show in the early 50s? If you’re too young or don’t remember, the show featured a running gag. Max, Berle’s lovestruck secretary, tries to cajole Berle into marrying her. Don’t fight it, she urges him. “It’s bigger than both of us.”

That’s pretty much how I felt when I watched Erik Qualman‘s video featuring some mindboggling statistics on social media. Love or hate social media, there’s no fighting it. It’s bigger than all of us. Qualman, the author of Socialnomics: How social media transforms the way we live and do business, updates his book with periodic videos. The latest update Social Media Revolution 3 features these factoids:

  • Social media has overtaken pornography as the #1 activity on the web.
  • If Facebook were a country, it would be the world’s 3rd largest.
  • 1 in 5 couples meet online; 1 in 5 divorces are blamed on Facebook.
  • Online students perform better than students receiving face-to-face instruction.
  • Generation Y and Z consider email passé.
  • YouTube is the 2nd largest search engine in the world.
  • 90% of customers trust peer recommendations; only 14% trust advertisements.

I don’t know how Qualman gathers his statistics, but it is hard to argue with his conclusion. “We don’t have a choice whether we do social media. The question is how well we do it.”

Categories: Facebook, Research, Social Networking, Video

Add your comments, thoughts, and recommendations:

  • (your email address is kept private and will not be shown publicly)
  • (optional)



    Why WebOver50?

    You'd like to learn more about social networking, blogs, and other web tools. But who's got the time, and where do you start?

    That's where we come in. We'll sort through the jungle of web apps and tell you what's WebOver50-friendly and fun. We'll tell you how to web-surf safely. And we'll explain things in plain English--no jargon or web speak.

    It's easy to subscribe!
    Just enter your e-mail address in the subscribe field. You'll get new posts delivered to your inbox.